 |
|
|
 |
|
|
|
| |
THE MEN FROM THE AGENCY
Monday 18 April 2005 11pm-12.10am |
|
|
|
In the 1960s, three men, all of them social outsiders, began working
together at the same London advertising agency. They are now the
ultimate insiders, thanks to their success in advertising.
David Puttnam, Alan Parker and Charles Saatchi all worked for the
agency that revolutionised British advertising - Collett, Dickenson,
Pearce. When they started there, advertising was seen as a backwater.
Thanks to Colletts, it turned itself into one of the most glamorous
industries in Britain. The Men from the Agency is a detailed examination
of what made this trio of admen as influential as they were; and
how life in Britain changed - thanks to the lessons learned from
advertising over 30 years ago.
Contributors include David Puttnam, Alan Parker, Ridley and Tony
Scott, Frank Lowe, Tim Bell and John Hegarty.
Previous
documentaries on BBC Four
|
|
|
|
|
|
|
