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    Behind the Bling
    Behind the Bling

    23 July 07
    Is the British-Asian love affair with 22-carat gold coming to an end? Anita Rani finds out whether our best bling is always the real deal.

    British Asians have been propping up the 22-carat gold market in this country ever since we got here. It used to be about status and security but now the Asian love-affair with bling owes more to music-video culture and fashion. Either way the old traditions of weddings and women (and some men!) dripping with gold are still kept up, but at what cost?

    The Asian Network Report this week uncovers the stories that lie behind the bling. Why is our cultural history so entwined with the shiny stuff? The fashion for yellow gold is fading for young Asians who prefer white gold, platinum, silver and diamonds.

    You’ll meet Yogesh, a teacher whose obsession with gold means he goes into the classroom wearing more gold than Mr T and a bride-to-be who’s reluctantly agreed to be showered with gold on her wedding day. India’s domestic jewellery market is totally unregulated and some stocks in British Asian jewellers are unchecked imports.

    So, are Asian consumers getting their money’s worth? We discover a thriving trade where the hallmark is rarely seen. And — how ethical are our purchases? Hear from the campaigners hoping to persuade the influential British-Asian consumer to pay extra to avoid "dirty" gold mined, they say, with no regard for the environmental and human fall-out it causes.

    Presenter: Anita Rani

      Have your say below

      Disclaimer: The BBC will put up as many of your comments as possible but we cannot guarantee that all e-mails will be published. The BBC reserves the right to edit comments that are published.

      Read what others have said..

      Gordon Brown, Downing Street.
      I just wish that the right honourable conservative party had shown as much respect for the intrinsic value of gold as do some of our great indian citizens. Perhaps then I could sleep more soundly at night knowing that we had real currency to back up our nation's economy rather than relying on the dice of the world's stock market to keep falling in our favour. Oh, and by the way, I love the asian network. Keep it up!

      shauna khan hemel
      I recently got married and opted to wear costume jewlery purley because it matched the embodery in my outfit better, I was constantly nagged by the old's to wear the traditional 22carat gold but refused as I felt it was a much better match... unfortunetely I lived to regret it once the wedding movie returned, my jewlery was a huge dissapointment and hardly stood out with no shine.. I can now completely understand what the old's mean when they say 'gold is gold'.. it's all about what you feel most comfortable in, especially with more variety and the infulences from the west aswell as asian mag's but honestly sometimes it's best to stick to plain old tradition!

      Sarbjeet, Kent
      If it's the genuine article and worn in a tasteful way, ie not too much, Yellow Gold is fantastic. For someone to say it is "chavish" is a bit over the top. I don't mind spending the money for the real thing for my wife to wear. I think it looks great. Nothing to do with status at all. There will always be people who will show off, but hey that exists in any culture. Some people would go and spend £15,000 and more on a watch, it wont tell the time any better. Often at weddings Indian ladies look absolutely stunning in what they wear and the gold seems to compliment it. As far as western jewelery goes, it's OK too, but you can also walk into any high street jeweler and buy it. Infact, it looks more chavish as fake stuff could easily be bought in any cheapo market East London. It is in our and many other cultures and that's fine. Are we now gona say the ancient Egyptians, King Tut etc, were chavs.

      Werisha, London
      REAL gold jewellery is 4 weddings and special occasions. Its heavy and not always practical for day to day jobs n stuff.So if your jush out n about u dnt have to be traditional and wear gold all the time. Wear wht u want!

      Hemal
      I'm SOOO glad my family has bought gold jewellry consistently over the years, in small amounts, as this has proved to be a great boon when it comes to inflation and the vagaries of teh stock markets. Bring back the gold standard, that's what I say!! As for Asian obsession with gold, well, hey, why not buy white gold or platinum, I prefer platinum, which although more expensive, is actually consumed by industry? It's not a waste of money, as you only ever lose the value of the workmanship on "shoddy" pieces, it's actually got an intrinsic value, in that governments sometimes need to purchase gold to prop up their currencies.Our parents aren't silly - many of them bought their gold when it a quarter of the price it is now. And when the economy hits the rocks, gold increases in value.

      diego from wolverhampton
      Older generations think that by wearing gold shows lots of wealth.i have also seen that the lower the cast, the more gold people tend to wear, (i am from a lower caste before anyone jumps up and down) maybe as a substitute to show they have wealth regardless of caste. Young people where gold as they are just copying famous rap stars, so for them its like its just trying to be a gangsta.

      east london
      gold jewellery is nice but who wants to wear heavy jewellery

      mohammad 'sayeed' siddiqui Canada
      thanks for such comprehensive yet succinct program..love ya

      Roberto: Miami Florida
      The report about gold and bling is interesting. Here in America especially in Florida, many people are changing some of their extra dollars into gold using banks that are licensed for such transactions. Taking into account the economic instability in America, we try to make sure we get the real thing. Cheers. Roberto.

      NINA BIRMINGHAM
      ASIAN GOLD IS A WASTE OF MONEY AS MOST OF THE STUFF LOOKS FAKE! SO WHY PAY £200+ FOR A NECKLACE SET WHEN YOU CAN GET ONE FOR £20+! I KNOW THE REAL THINGS REAL BUT HOW OFTEN DO YOU WEAR THE SAME SET? AT LEAST YOU GET YOUR MONEYS WORTH!

      mohammed LEEDS
      when i got married my wife cost me £8000 in jewellery. I didnt have even a ring on.She hasnt worn it since the big walima and she wasnt really bothered about it but, with it being a love marriage, her parents made sure i spent out. Also because im only half pakistani and half brazillian, i had to prove that i was aware of how important our asian culture is, thus being pressured into doin everything excessively. i cant see the use in jewellery at all. your personality should be the thing thats "blingin" and not your neck,ears and wrist!

      east london
      Yellow gold is disgusting and chavish

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