Worldwide to launch global male channel BBC Brit

Jeremy Clarkson, Top Gear Top Gear with Jeremy Clarkson is a big money spinner for Worldwide

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BBC Worldwide will launch a global consumer channel aimed at men.

BBC Brit will focus on factual entertainment shows such as Top Gear, which is popular internationally and one of Worldwide's chief money spinners.

It's the third consumer brand that will be launched by the BBC's commercial arm.

BBC Brit will sit alongside BBC Earth, which aims to become an online showcase for the BBC's natural history programming, both here and abroad; and BBC First, a premium channel for the best in British drama that will first launch on pay TV in Australia.

Worldwide CEO Tim Davie said: 'There is a gap in the global market for a male-skewing fact-ent destination. BBC Brit will capture the maverick spirit of our premium factual entertainment programmes.'

Davie confirmed that all three brands will be rolled out in the coming financial year and then on a market-by-market basis.

BBC Store

Speaking at a lunch at the Broadcasting Press Guild on Monday, Davie also revealed that Worldwide would take over as the commercial operator of BBC Store if it gets approval from the BBC Trust.

BBC Store would enable consumers in the UK to buy, watch and keep BBC content in a digital format.

Worldwide is also on track to invest £200m in content in the next financial year, its CEO confirmed.

This includes investing in a new BBC Two drama about British deportees coming to Australia in the late 18th century, written by Jimmy McGovern.

It is also funding shows such as Intruders, an eight-part thriller made exclusively for BBC America and starring John Simm. This is part of its strategy to commission original content in various genres.

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