Call the Midwife delivers record audience
There was an easy birth for series three of Call the Midwife on Sunday evening.
The popular BBC One drama, about a group of midwives in London's East End in the fifties, delivered a healthy audience of 9.6m - its biggest audience yet.
The series, starring Miranda Hart and Jenny Agutter, claimed a 36.1% audience share, according to overnight figures.
Many stayed tuned for the opener to The Musketeers, a swashbuckling romp inspired by Alexandre Dumas' characters.
It averaged 7.4m viewers, bagging a 28.9% share.
The ten-part adventure series, created by Adrian Hodges, fought off the challenge from the returning Mr Selfridge.
ITV1's period drama based on the life of department store founder Harry Selfridge brought in 5.3m, claiming a 20.5% share.
Charlotte Moore, BBC One controller, said there had been a 'fantastic response' to the two BBC One launches, which continue a rich run of form for the channel.Keeping with Kylie?
Meanwhile, amid newspaper reports that she's about to be offered £1m a year to continue as a coach on The Voice next series, Kylie Minogue failed to stop the talent show leaking viewers.
Viewing for the second round of the blind auditions on Saturday averaged 7.5m, with the audience rising as the programme went on.
This was down on the 8.4m for the series opener but, with a 32.5% share, it was the most watched programme on Saturday night.