Stars give Pudsey a makeover
Paul McCartney has created a Sgt. Pepper Pudsey, complete with Second World War medal, for Children in Need.
It's one of eight bespoke bears designed by musicians, actresses and Children in Need host Terry Wogan that will be auctioned off for the BBC charity.
Pudsey has also been given a makeover by Coldplay, Shirley Bassey, Brian May, Judi Dench, Joanna Lumley and Helen Mirren to make up the 'Very Important Pudsey' Collection.
The Children in Need bear retains his famous eye patch but is dressed in anything from a red bikini to Swarovski crystals.
McCartney's bear, inspired by the Beatles album Sgt. Pepper's Lonely Hearts Club Band, wears a military jacket adorned with vintage military buttons and a sterling silver Second World War medal.
Coldplay's Viva La Vida bear sports an outfit made from fabric from the band's own clothes, while Shirley Bassey's 'Diamond's are Forever' bear is, fittingly, coated in 3500 Swarovski crystals.Red bikini
Pudsey puts modesty aside to wear a copy of Helen Mirren's famous red bikini, Judi Dench's bear is dressed as a jockey in a nod to her love of horse racing, while Joanna Lumley's 'Sweetie Darling' bear apes Patsy - Lumley's character from Absolutely Fabulous - complete with designer shades, Linton tweed jacket with original Chanel Buttons and a Lulu Guinness handbag.
Brian May's Astronomy Bear, which comes with its own telescope, reflects the Queen man's passion for astronomy, while Terry Wogan has designed a leprechaun Pudsey.
The one-off pieces will be auctioned off online at bbc.co.uk/Pudsey and will be on display at St Pancras International in the run up to Children in Need night.
Sarah Monteith, Children in Need's director of marketing and fundraising, says: 'We are truly privileged that these national treasures have re-designed Pudsey for this incredible collection. Their creativity has given each Bear wonderful character and personality, and you can't help but smile when you see them.
'We hope the public will get bidding to give these Bears a home and to help change the lives of disadvantaged children and young people right here in the UK.'