CBeebies to come to Alton Towers
CBeebies will come to Alton Towers this spring after Worldwide struck a deal with Merlin Entertainments, the owner of the UK's no. 1 theme park.
The deal means that CBeebies will get a dedicated five acres at the park in 2014 - the first of its kind in the UK - that will bring to life some of the preschool channel's most-loved characters.
CBeebies Land will include rides, immersive play areas, live experiences and character experiences.
The branded space will include seasonal events and be updated frequently so 'that no two visits to CBeebies Land will be the same', according to a BBC Worldwide press release.
It's not yet clear which CBeebies characters will make appearances at the theme park - the BBC doesn't hold exclusive rights to all of them - but it's expected that favourites from In The Night Garden and Postman Pat will be included.
Marcus Arthur, the UK's managing director of Worldwide, says, 'CBeebies Land will be a fun and exciting way for children and adults to immerse themselves in and explore the CBeebies environment and to enjoy their favourite characters.'
Joe Godwin, director of BBC Children's, adds: 'CBeebies has long been the number one TV channel for preschool children and their families, but we also know that these days they want to be able to have days out and happy memories with their favourite characters in the real world as well.'
In August, CBeebies launched a free playtime app for smartphones and tablets based on four of its most popular shows.