Britton to be Somerset breakfast host
Emma Britton is to be the new breakfast presenter at BBC Somerset.
The current mid-morning presenter, who joined the station in 2003, will move to the earlier slot from September 9.
Her appointment comes a week after Tony Hall's announcement that he wants 50% of local stations to have female breakfast show presenters - either solo or as part of a team - by the end of next year.
Britton, who grew up in Somerset, becomes the third woman in England's local radio network to have their own breakfast show - Liz Green hosts the BBC Leeds breakfast show, while Alina Jenkins does the honours at Radio Solent. Seven other women are part of double-headed teams.
'We have got to be more reflective of the audiences who are listening to our programmes,' insisted Hall during a panel session at the Edinburgh International Television Festival last week.
Tamsin Curnow, BBC Somerset managing editor, said: 'This is an important change for the station, and one which has been months in the planning. Emma is one of our most experienced and popular presenters, with a passion for Somerset that makes every show she presents a must listen.'
Britton replaces Matt Faulkner, who will move to drivetime, while Ben McGrail will take over the mid-morning show.