Radio 1 need to attract younger audience, says BBC Trust

Gemma Cairney, Greg James, and Jameela Jamil New presenters were brought in after the Trust asked Radio 1 to attract younger listeners

Radio 1 still needs to attract more people under 30-years-old says a report from the BBC Trust.

The Trust's original review of services to younger audiences to Radio 1, 1xtra and BBC Three was carried out in 2009. In that review the Trust said Radio 1 should focus on serving 15-29 year olds, rather than older listeners.

But the report published on Tuesday says the median age of listeners is still 30-years-old.

The Trust report says 'work is underway to address this issue'.

Since Ben Cooper was appointed as the controller of Radio 1 and 1xtra in October 2011 he has brought in new presenters.

In April Greg James replaced Scott Mills in the drivetime show between 4 and 7 pm. Gemma Cairney moved over from 1xtra to present Radio 1's weekend morning show. New to Radio 1, Jameela Jamil, was brought in to host the request show on Sunday nights.

The publication was a progress report of all the Trust's reviews of TV, Radio and online services. It carries out these reviews every five years.

The report also singled out BBC One as somewhere that hasn't met the Trust's targets. It said the Trust is 'still keen to see BBC One make further progress in offering distinctive programming in peaktime'. It plans to asses this later in 2012.


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