World News has 'breakthrough year'
A 'breakthrough' year has seen BBC World News penetrate more than 330m homes around the world - 40m more than 12 months ago.
The record reach for the international news channel is boosted by significant new distribution deals and by the global audience's hunger for 'unspun' news in turbulent times, according to World News Commercial Director Colin Lawrence.
In the US, distribution doubled thanks to a new deal with US cable provider Comcast which brings the channel to major cities like Washington DC, Philadelphia, Chicago and Boston.
In France it rose by 119%, while in Greece distribution escalated by 549% courtesy of an agreement with ERT S.A.
There were other gains in Latin America, Asia, former Eastern Bloc countries and via Disney in Japan.'No coincidence'
Homes that receive the commercially-funded channel on a 24/7 basis have also increased, from 179m to more than 200m.
End Quote Colin Lawrence World News Commercial Director
It reflects growing evidence that audiences may be growing tired of more slanted broadcast news”
The channel's commercial director Colin Lawrence called it a 'breakthrough year', and pointed to the new partnerships that had been formed and the old relationships that had been strengthened.
'It's no coincidence we've made this progress in what has been a year of huge international news and events,' he added. 'In turbulent times, international audiences increasingly turn to the BBC and want news that they can trust. It reflects growing evidence that audiences may be growing tired of more slanted broadcast news and value our intelligent and un-spun global perspective.'
He didn't expect that appetite to diminish, with crucial elections coming up in the US, China and Russia, for instance. 'Alongside our move to state-of-the-art new studios in London, this should provide another life in our performance.'
BBC World News is currently available in more than 200 countries as well as on 151 cruise ships, 40 airlines and 23 mobile phone networks. It is also accessible online - including on bbc.com/news.