BBC iPlayer launched on XBox LIVE today - making it now available on every major gaming platform in the UK.
XBox users who have Kinect will be able to call out their viewing requests, or wave at the tv - and see it respond.
The iPlayer is now available on more than 450 platforms, from phones, tablets, internet-connected tvs, through games consoles and digital tv platforms. Later this year it will also be available on Sky, bringing millions more viewers the chance to catch-up with BBC content.
Daniel Danker, general manager, Programmes & On-Demand, said: "Xbox is hugely successful in the UK. Given the BBC's goal to reach its entire audience, I'm particularly excited that the BBC will be bringing iPlayer to all Xbox users.'
Danker added that his team was excited at the prospect of being able to experiment with the 'natural user interfaces' available through Kinect, which he believes are still in their 'early days'.
Stephen McGill, director of Entertainment for XBox manufacturer Microsoft, said: 'The addition of BBC iPlayer takes the service to the next level... The way people interact with entertainment content is changing. Xbox LIVE is the only service in the world where you can search, discover and control TV, movies, video and music using voice and gesture via the power and magic of Kinect.'
In a blog on today's launch head of iPlayer Dave Price said: 'Why, specifically, are games consoles important? Games consoles are no longer just about gaming, they've evolved into entertainment/media hubs where viewers can watch and interact with programmes.'
Last year the BBC recorded 433 million requests on tv connected devices, a quarter of all iPlayer requests. It predicts that by 2015 that will rise to more than half of all iPlayer use.
BBC Technology correspondent Rory Cellan-Jones tweeted: 'Big news this morning - iPlayer now on XBox. And @dansabbagh says iPlayer may be most influential British tech of last decade.'