Marriage in the 1950s and 60s | From wedding vows to happily ever after?
Washes Whiter | She's Not a Moron - She's Your Wife
Why are white shirts and shiny floors the sign of a good woman?
CHANNEL | BBC 2
FIRST BROADCAST | 01 April 1990
DURATION | 49 minutes 38 seconds
FIRSTBROADCAST
1990
Synopsis
This programme tells the story of how advertising has addressed and depicted women with the help of some old adverts and the memories of the advertisers who made them. Tricks of the trade and the changing role of the housewife are uncovered along the way.
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