Lord Haw-Haw | The Nazi broadcaster who threatened Britain

An Audience Research Special Report

Who is listening to Hamburg propaganda and when?

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A BBC report into propaganda broadcast from Hamburg, page 2 of 2.

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Document Type | Audience Reaction Report

January 1940

Text version

Writtencirca

1940

Synopsis

A survey into the listening habits of thousands of British people has been conducted by the BBC in order to determine the effects of German propaganda. Without doubt, Lord Haw-Haw has achieved widespread notoriety, attracting peak-time audiences of some six million who have switched over from the BBC. Despite a decline in regular listeners at the time, recent research shows that an average of nine million people tuned in to Hamburg every day.

Did you know?

The BBC conducted regular listener research that came to be respected. At one stage in 1940, the Ministry of Information considered merging it with Home Intelligence to improve its service.

Contributors

Referenced

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Documents

A memo on listeners' habits.

A Memo on Listeners' Habits

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A memo outlines the decrease in listeners to BBC radio.

A letter from the War Office.

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Action must be taken against Lord Haw-Haw.

A letter from Oliver Baldwin to Robert Vansittart.

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Oliver Baldwin writes to a senior British diplomat about the Haw-Haw problem.

A letter from the BBC Director-General.

A Letter from the BBC Director-General

WRITTEN 1939
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The BBC's Director-General writes to the government's Director of Propaganda in Enemy Countries.

A BBC report into propaganda broadcast from Hamburg.

An Audience Research Special Report

WRITTEN c. 1940
2 Pages

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The text of a conversation between John Reith and Frederick Ogilvie.

Record of Conversation with Sir John Reith

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A BBC Director-General disagrees with his predecessor.

A letter from a major in the British Expeditionary Force.

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Lord Haw-Haw is a risk to military morale.

A document by the Ministry of Information.

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