Dad's Army at 40 | How Captain Mainwaring and Sergeant Wilson got called up
Document Type | Audience Reaction Report
16 August 1968
The BBC regularly conducts research into what audiences think of its TV and radio programmes. This report from 1968 shows how a sample of viewers responded to the first episode of 'Dad's' Army', called 'The Man and the Hour', from wistful nostalgia to sheer disbelief that it had any basis in reality.
On the day that 'The Man and the Hour' was broadcast, the Beatles' Apple boutique in Baker Street gave away its entire stock to members of the public before closing down for good after just eight months of trading, while Tommy James and the Shondells reached number one in the UK singles chart with 'Mony Mony'.
Arthur Lowe begins his acting career.
Bill Pertwee arranges a BBC audition.
Clive Dunn's agent confirms billing order.
Head of BBC Comedy defends 'Dad's Army'.
Paul Fox justifies his instructions to re-edit the 'Dad's Army' title sequence.
BBC Publicity prepares the way for a new BBC comedy.
BBC executives review the first episode of 'Dad's Army'.
The BBC finds out what the viewers thought of 'Dad's Army'.
The producer of 'Dad's Army' receives good news from BBC Publicity.
Controller of BBC1 Paul Fox sends a letter of congratulations to the producer of 'Dad's Army', David Croft.
John Laurie declares he's not finished.
BBC executives pay tribute to producer of 'Dad's Army' after show's final episode airs.
Viewers are surveyed on their feelings about the last ever episode of 'Dad's Army'.
Meet the stars and regular supporting players of 'Dad's Army'.
Pictures of the 'Dad's Army' cast from episodes throughout the nine series.
See the cast and production crew in the studio and on location.
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