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Leaflets

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1. What is a leaflet?

a glossy book full of different products

a list of words and their meanings arranged in alphabetical order

usually a single piece of paper with a message on it

2. A leaflet would not be used for what?

advertising a shop's services

telling people about a campaign

listing words and their meanings

3. What should a leaflet's heading do?

give the reader all the details they need

tell the reader what to do next

catch the reader's attention and make them want to read more

4. What is the purpose of the main message in a leaflet?

to tell the reader clearly what the leaflet is about

to make the reader laugh

to give the reader your contact details

5. What is a 'call to action'?

a telephone number and other contact details

facts and figures

a clear message telling the reader what to do next

6. Which of these is a good example of a call to action?

Get in touch today to find out more

The party is at 8 o'clock on Tuesday

No one can beat our prices!

7. Which of these is a sign of a well designed leaflet?

when people don't have to read the words

if it makes the leaflet harder to read

when it grabs the reader's attention

8. Why do we use charts and graphs?

they make a leaflet look serious

they are a good way to present information in a small space

they are eye catching

9. What purpose do bright, colourful pictures on a leaflet serve?

they make the leaflet more appealing

they are for people who can't be bothered to read the words

they fill up empty space

10. Why are leaflets a good way to advertise?

they cost a lot to make

they are better at selling things than TV adverts

they are cheap and effective

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