Describes herself as ‘ambitious, optimistic and easy going’
Career: Natural Skincare Entrepreneur
Susan excitedly claimed that she couldn’t wait to ‘show Lord Sugar her business plan’, confidently stating, ‘It’s something that I know will work’.
Teamed up with Natasha, Susan did her best to offer reassurance that their previous rocky relationship had improved, by stating, ‘All the air has been cleared’, but it wasn’t long before the fog was to settle back in.
Once again, Susan put herself forward as Project Manager and once again, she was knocked back. Opting instead for Natasha, Team Venture set about selecting products to sell to the public.
Despite worrying that the products were ‘bad quality’, Susan selected Knightsbridge as the best place to do some door-to-door duvet selling, but after no sales, she was sent off to reinvest in stock instead. Making a snap decision, Susan invested in bracelets (that weren’t included in Lord Sugar’s product pallet). It was a wise move. Susan’s sales went through the roof, alongside the encouraging backing track of ‘Stop being such an angry person’ and ‘Stop embarrassing yourself’, which was provided by Natasha.
After admitting her duvet debacle to Lord Sugar, it was revealed that Team Venture had won the task, but Natasha’s refusal to reinvest in products cost them a fine and their treat. Back at the house Natasha blamed Susan for their ’hollow victory’, leaving Susan with a scowl on her face and the mass destruction of several friendship bracelets.
Susan decided that she would like to be Project Manager during this task and put her case forward by saying, ‘This is right up my street, I put stuff together, put ingredients together, what’s hot in the market’. Susan’s plea was shot down by Zoe, with a flat, ‘Susie, you work in the cosmetics industry’ and as Zoe came from a food background she was elected Project Manager.
Teamed up with Zoe, Susan was tasked with creating the brand and the packaging of the biscuit, but when Tom’s suggestions of an ‘emergency biscuit’ came to light, Susan raised her eyebrow and dismissed the concept as ‘a bit lame’. Donning her makeup and preparing for her day ahead with Zoe, Susan optimistically stated, ‘When it comes to biscuits I think we’ll be roughly on the same level’, but when describing what she thought of Zoe on a personal level, Susan muttered a few mild expletives and nearly stabbed herself with her mascara. Despite Susan’s forthright assertion, the two came together like custard and cream and successfully produced the branding and logo for their ‘high end biscuit’, which Susan suggested they call ‘Bix Mix’.
In the boardroom it was announced that none of the major supermarkets had placed an order for their product, despite them loving the idea of sharing a biscuit. Accusations flew and Zoe identified the Product Team as being at fault. Susan wasn’t brought back into the boardroom, but will never look at a children’s biscuit in the same way ever again.
When the target market of ‘over 60s’ was suggested, Susan worried, ‘I don’t know how seriously they’re going to take us’. It seems that she may have had a point, as when Susan and Glenn pitched their magazine names to the over 60s focus group, they found some of the suggestions so ridiculous that they howled with laughter and called them ‘All horrible’. A sensible, trendy, intelligent title was needed, so when the name ‘Hip Replacement’ was selected by the team, Susan agreed to give her support, but admitted that she didn’t like it.
Susan put her skills to work directing the ‘Hip Replacement’ photo shoot, asking her over 60s models to give each other piggy backs, don boxing gloves and balance precariously on a bicycle until the perfect image was found. When asked by Jim, who was ‘buzzing’ to do the pitch, Susan’s response was more of a fizzle and she gave the task back to him by saying, ‘I personally think you, Jim’. However, during the first pitch Susan showed her concern that Jim wasn’t negotiating properly and tackled him by saying, ‘I’m just worried that we are being too greedy about the prices’, which was met with a blunt, ‘They’re buyers, they drive a hard bargain’ from Jim.
Team Venture failed to sell as much advertising space as Team Logic and Jim decided to bring Susan back into the boardroom on ‘contribution and cowardliness’. Susan was accused of being a ‘mouse’ and ‘Bambi’ by Jim, to which she hit back with, ‘I have my own business. That’s something these two can’t say for themselves’. Coined ‘the mouse that roared’ by Lord Sugar, Susan wasn’t fired, but will be kept away from the cheeseboard on future tasks.
Although she admitted that she had no experience for the role, Susan put herself up for Project Manager, but got kiboshed by Zoe, who gallantly decided that she would be the one to do it. At the first commercial pitch, Susan’s constant questions angered Zoe and before the end of the session Susan was left to deal with a barrage of, ‘I genuinely know as much as you do’ and ‘It’s not simple as you wouldn’t have asked the question’.
Based on team Venture, Susan showed some concern at the lack of structure of the brainstorming session and even a little confusion over who the product would be targeted at, when she asked Glenn, ‘So that’s what we’re going for, dietary’?
Susan started the task confidently stating, ‘I’m so happy about this task, it’s what I’m good at, selling beauty products’, to which Project Manager Zoe replied ‘the reason we can’t lose has gone up sky high’. There were more verbal high fives when choosing the products. Zoe asked Susan to showcase her experience and Susan happily stated, ‘I sell skin care products for a living and I’m confident we can sell this’, a statement which paid off when the tanning company went with Venture over team Logic.
Susan put herself up to be team leader of Venture and was enthusiastically accepted by her other team members. She got off to a strong start, splitting her team in two and identifying eight of the items on the list.
When asked for ideas for the mobile phone App, Susan excitedly tried to explain her concept to the rest of the team. After a garbled idea, loosely based on ‘two people sitting next to each other’, Edna silenced her, saying the idea was too ‘confusing, Susan’ and that ‘there wasn’t enough time to hear it, Susan’.
Susan wasn’t happy and let her thoughts be known to the other girls, who weren’t very interested. Despite admitting she wasn’t confident about the App and thinking her team where heading ‘for a bit of a disaster’, Susan set about recording the sounds that would feature on the Ampi-App. A ‘surprise’, a ‘mooing cow’ and a pretend argument later she was ready to help promote it.
In the boardroom it wasn’t without surprise that Susan hinted that she hadn’t really been behind the product. Naturally though, she was still delighted when it was announced that the girls had won and went back to the house to enjoy her treat.
Susan was on wining team Venture.
App Downloads after 6 hours: just under 1000
Total downloads after 24 hrs: 10667
Susan admitted that people can sometimes underestimate her, but when ‘she does business she means business’. She set about proving this by securing the first major deal for the girls’ team at the fruit market.
Susan questioned the decision not to invest the whole of Lord Sugar’s money into stock when she realised that they weren’t going to meet their fruit pot forecast. However, despite raising it with her Project Manager, her concerns fell on deaf ears. Fruit may be Susan’s forte, as she showed a strong sales ability, selling out of all the products she had and approaching her customers with a winning smile.
After the girls had won the task on the fruit sales and Lord Sugar had questioned why his full investment hadn’t been used, Susan was able to return to the house with a victory and maybe the odd ‘I told you so’ under her belt.
Susan was on the winning team Venture. Their total profit was £592.
Born in Shanghai, adrenaline junkie Susan moved to Australia at the age of six before eventually settling in London aged 13. With her mum having no grasp of English, Susan succeeded in getting herself into a school despite her young age and went on to study Philosophy and Economics at University.
Her first ever job was working on a market stall selling skin care products which she has now turned into a lucrative business.
I'm very easy to talk to, I'm very enthusiastic, I'm very easily amused as well
Lord Sugar returns to our screens with the next batch of hopefuls competing to be his new apprentice.
06 Oct 2010
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.