Describes himself as ‘charming, genuine and honest
Career: Fast Food Marketing Entrepreneur
Leon warned his fellow candidates early on in the task that, ‘I don’t speak French’. It was a statement that was to be repeated many times during the day. Boarding the Eurostar to Paris he stated, ‘I’m really bewildered at this one’, but found his way clear to tackling the first important question of the day, ‘What’s for breakfast?’
Leon ‘doesn’t speak French’, so he followed Melody (who could speak French fluently) around in awe, muttering ‘This is great isn’t it’. When it came to conducting market research, inspired by the Parisian street artists, Leon sketched pictures of flying teapot lamps and matchstick children wearing rucksacks. He then shoved them under the noses of bemused passers-by. It was only later on in the day that the penny dropped and Leon admitted, ‘I’m not doing anything, which is a bit of a shame’. Realizing his mistake, Leon, ‘Who doesn’t speak French’, managed to wrestle one of Melody’s precious appointments from her grasp and went on to clinch an order for 35 teapot lamps.
When it was announced that Leon’s team had lost the task by over €200,000, there were questions to be answered. Lord Sugar told Leon to ‘chip in’ and explain exactly what he’d done on the task. When Leon answered the question by proudly telling Lord Sugar about his flying teapot drawings, the writing was on the wall. Leon, ‘Who doesn’t speak French’, was fired, although it is said that a signed Leon teapot drawing could go for thousands...
Placed on Team Logic, Leon admitted that he’d read his fair share of lads’ mags, so was happy to back it as an idea and helpfully pointed out, ‘The whole point of this task is to get the most revenue from the advertisers’.
Although Leon admitted that he had had dealings in the rubbish industry by saying, ‘I was a driver’s mate and a driver’, he opted out of the Project Manager’s role, by insisting, ‘If there’s going to be quite a lot of manual labour involved, that’s probably how I see myself helping out’.
His first task was to hunt out tradesmen who had commercial rubbish to clear, but when he, mistakenly, tried to sell removals to a removal company, he jokingly backed down by saying, ‘I guess we’re talking to the wrong person’. Leon proved his weight in rubbish by lifting, clearing and packing heavy goods and showed little concern about how his new biceps might fit through the boardroom door.
When Leon’s team was told that they had lost the task by £6 profit, Leon moaned, ‘We just didn’t have £6 worth of copper’. Glenn said that Leon ‘didn’t really contribute’ to the task, but Leon stood firm. He wasn’t brought back into the boardroom and lives on to flex his muscles in the next task.
Leon not only thought that he had the task in the bag when he came up with the name ‘Lucky Fish’ for the brand of cat food, he also thought that by adding the slogan ‘catch of the day’ it might even win him the whole competition. Looking pleased as punch at his suggestion, he told his teammates, ‘You know what guys…shall I just become The Apprentice?' There was an awkward silence.
After finding himself in the boardroom for two weeks running, Leon may have felt that he had a lot of things to prove during this task. As part of team Venture, Leon set about finding telephone leads for the sales team to approach.
After finding himself in the boardroom last week, Leon elected himself Project Manager, wanting to prove to Lord Sugar that he’d ‘taken on his notes’. Agreeing to Glenn’s Slangatang mobile phone App idea, despite worrying that it wasn’t ‘global enough’, Leon set about taking pictures for the design and picking a team of ‘top sellers’ for his online magazine meetings.
He conquered the first pitch himself, but then chose to put Vincent at the helm; a decision that was proven to be wrong after Vincent ‘fluffed his lines’. Enthusiastically he helped his team give a lively pitch at the gaming fair and even went as far as to say he was, ‘very confident about winning the task’.
When the boys were informed they had lost the task, Leon had to bring two members back into the boardroom. Firstly, he chose Jim, but when Jim complained, Leon backed down selecting Glenn instead. He was saved from being fired, but Lord Sugar stated in no uncertain boardroom terms that he, ‘didn’t want to see him in here again’.
Leon was on losing team Logic.
App Downloads after 6 hours: just under 3000
Total downloads after 24 hrs: 3951
Leon told the boys that his first impression of the other candidates made him feel ‘quietly confident’. This quietness seemed to get louder and louder, resulting in him trying to name the boys’ team ‘Leon- trepreneur’, a suggestion that was rejected. Tasked with taking charge of the four juicing machines, Leon said he was ‘kicking back’ and waiting for his opportunity to ‘shine’.
Unfortunately that shine turned into a collective whine when the juicers broke down, leaving the boys to squeeze 1400 oranges by hand. It was pointed out to Leon that one of the reasons why the manufacturing hadn’t gone according to plan was a case of ‘mishandling the equipment’ and Leon was brought back into the boardroom.
When asked to inspire Lord Sugar he gave a valiant speech and escaped the firing line.
Leon was on losing team Logic. Their total profit was £432.13.
Harrogate born Leon, a former paper boy and lorry driver, describes himself as ‘charming, genuine and honest'. Leon, who survived a near fatal fall from a tree at the age of 12 once completed the Great North Run for charity.
A Director and Founder of an online takeaway ordering site and publishing business, Leon notes Richard Branson and Apple as inspirational.
Check back for weekly updates on Leon during the series ...
I'd be surprised if people had done the same thing as me in a year period
Lord Sugar returns to our screens with the next batch of hopefuls competing to be his new apprentice.
06 Oct 2010
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