Once chased a burglar out of her house at 17
Career: Managing Director
Ellie’s first task on Team Venture was to take to the streets and find out what types of Apps the public found useful. ‘Time fillers’ was the general consensus. So Ellie couldn’t be blamed for looking slightly confused when an App was produced that featured elephants barking like dogs and Susan mooing like a cow.
Ever the professional, Ellie accompanied the sales team to online magazine pitches. However, when it became clear that their App was a little confusing, she sought comfort behind the safety of a giant white board, leaving the others to explain why the picture of an elephant was accompanied by a dog bark.
Having secured the pitch with Natasha and Zoe for the major online magazine, Ellie pointed out to Lord Sugar that although they had only won one pitch, it was ‘the big one’. It was announced that the girls’ global spin on their App had secured them a win and Ellie was allowed to go back to the house for a tasty treat.
Ellie was on winning team Venture.
App Downloads after 6 hours: just under 1000
Total downloads after 24 hrs: 10667
Construction recruitment advisor Ellie got straight into the manufacturing process on team Venture by making the vegetable pasta for their lunch deal. Sadly, and by her own admission, ‘it wasn’t up to much’. Feeling that the team would do better out of fruit sales than pasta, she questioned selling the product for £2.50.
Despite her doubts, she branded her ‘vegatable’ pasta stand and set about trying to push the product. The girls missed the lunchtime rush and failed to get the pasta delivered to the other location, leaving the fruit team to make the dash across London to help them sell
Despite only making a profit of £37.28 from their penne surprise, the girls won the task and were sent back to the house to enjoy a champagne reception - hopefully ‘healthy pasta’ wasn’t on the menu.
Ellie was on the winning team Venture. Their total profit was £592.
The Bradford born entrepreneur started her working life with a paper round and eventually went on to start a new business during a recession, playing a crucial role in helping the company become one of the most successful in its market. Golf lover Ellie describes herself as ‘positive, fun and driven’.
Check back for weekly updates on Ellie during the series ...
I'm just a nice person really, but I have got a dark side if somebody treats me badly
Lord Sugar returns to our screens with the next batch of hopefuls competing to be his new apprentice.
06 Oct 2010
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