Describes himself as a ‘man with strength of character and conviction who is honest and direct’
Keen to elect himself as Project Manager for team Logic, Edward decided to opt for the method of ‘rolling with the punches’ instead of a firm financial plan. Pushing the idea of a liquid lunch, consisting of soup and fresh orange juice, Edward invested a large amount of the budget into purchasing 1400 oranges. The very same 1400 oranges had to be hand squeezed by the boys when the juicers broke down, causing them to miss the breakfast rush.
On the upside, the juice proved very popular, but without a firm plan for supply and demand in place, disaster was soon around the corner. After announcing the boys had lost, Lord Sugar asked Edward why his accountancy skills weren’t used throughout the task. Edward replied that he thought it more important that he showed he could ‘lead’ a team.
Sadly this answer didn’t add up for Lord Sugar and Edward was the first candidate to be fired.
Edward was on losing team Logic. Their total profit was £432.1.
Half-British and half-Afghan, Reading born and raised Edward’s first job was as a gardener at the age of 12. He successfully applied for a role in a global professional services firm headquartered in London straight after university and was hired as Senior Associate in the audit team before becoming an accountant at a FTSE 30 energy company.
Check back for weekly updates on Edward during the series ...
I’m the wheeler dealer who accidentally became a finance professional
The fight for Lord Sugar's investment continues with some farmyard fun.
22 May 2013
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