BBC One
  • Alex Epstein
  • Chris Bates
  • Christopher Farrell
  • Dan Harris
  • Jamie Lester
  • Joanna Riley
  • Joy Stefanicki
  • Laura Moore
  • Liz Locke
  • Melissa Cohen
  • Paloma Vivanco
  • Raleigh Addington
  • Sandeesh Samra
  • Shibby Robati
  • Stella English
  • Stuart Baggs
Joy Stefanicki

Joy Stefanicki

A keen traveller who lived in Peru and New York before the recession struck

Age: 31
Career: Marketing and PR Director
Hometown: Birmingham

Started her working life cleaning dishes

Episode Two: 'Sorry' Joy is fired …


A lack of assertion cost Joy dearly as she became the second candidate to be fired by Lord Sugar. She registered her disapproval with both the prototype Book-eeze product and the first pitch, but the apologetic manner in which she did so peeved Joanna.

In the boardroom, her teammates lambasted her for not speaking up more at the time. "Maybe I've been intimidated by some of the noise," suggested Joy, who referred to Apollo's arguing as "a catfight".

After Project Manager Laura brought her back to the boardroom, Joy was fired by Lord Sugar. He said that he "never saw her pull her weight in the last two weeks".

Joy was on the losing team Apollo. The three retailers placed no orders for their Book-eeze product.

Episode One: Taking the back seat ...


Despite taking a background role during the sausage task, Joy was instrumental in guiding her team Apollo towards choosing gourmet rather than bargain sausages. The marketing director was later part of the successful sub team that targeted businesses around Leadenhall Market.

Joy was on the winning team Apollo. They took £860, spent £538.84 and made a profit of £321.16.

About Joy


Hailing from Southampton, Joy is a keen traveller who has lived abroad in Israel, Peru and New York. After becoming one of the global recession's many victims in 2009, she opted to return to the UK. 

She started her working life cleaning dishes in her parents' pub before joining a supermarket at the age of 16. 

Check back for weekly updates on Joy during the series ...

Be careful who you tread on as you go up, as it's likely you'll need them on the way down

Joy Stefanicki

Catch Up

Lord Sugar, Series 5

Relive Series 5

Where business supremo Lord Sugar tested a group of eager candidates in a series of gruelling business tasks.

07 Jun 2009

Next on TV

next episode

Series 6

Lord Sugar returns to our screens with the next batch of hopefuls competing to be his new apprentice.

06 Oct 2010

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