This week the seven remaining candidates set up stall at the country's biggest baby show. The candidates have to pick two products to sell, but will their choices catch the eyes of bargain-hunting mums, dads and parents-to-be?
Sir Alan puts the candidates who have, 'been there, seen it, done it,' in charge of the teams - the parents - Lorraine and James.
The boardroom looms for the losing team, and there are bound to be tears at bed time for one fired candidate.
Watch Debra make her persuasive pitch for the rocking horse over the other products on offer
Watch Kate and Lorraine's reaction when they realise their buggy is also for sale on a neighbouring stand
Kate and Howard have a giggle when trying to get through to Lorraine on the telephone
Watch Lorraine trying to wrestle the fast-folding buggy into submission
Watch James showing off his knowledge of the birth process to expectant mums and dads
Watch a flushed Debra try and close the deal on the rocking horse
Watch Sir Alan asking Debra and Ben what deals they had on the horses for the baby show
Watch Sir Alan asking Ben for good reasons why he shouldn't be fired
Watch the gripping boardroom scene where Sir Alan makes his ninth firing of the series
Watch a devastated Ben talking about his reaction to Sir Alan's decision to fire him
The candidates embrace the baby market. Take a look at images from the ninth task
James shared his birthing and parenting advice with future parents. Read his hilarious one-liners
Ben and Debra took a gamble with the horse but failed to ask the right questions and lost the task
Take a closer look at the candidates' track record in the boardroom
Ben will be remembered for his requests to not be interrupted, but it seems he was also doing a bit of kung-fu
Ben regularly reminded Sir Alan and his team mates about his scholarship to Sandhurst
Watch Ben, the ninth candidate to be fired talk about Debra, Lorraine and why he wanted to work for Sir Alan
Episode 9 surprised our predictors this week. Lorraine was their favourite to go but escaped
Watch the recap. Lorraine battled with her fast-folding buggy and Debra and Ben backed an expensive horse
Sir Alan's looking for the best young business talent for a brand new show
Watch the candidates hitting the prime time when Sir Alan challenges them to sell live on a television shopping channel
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