BBC - The Apprentice Series 5 - Candidates - Candidate Expansion - Yasmina Siadatan


Yasmina Siadatan

Yasmina Siadatan
Qualifications: BSc Economic History With Population Studies
Age: 27
Career: Restaurateur Hometown: London

Highly ambitious restaurant owner and marathon runner Yasmina Siadatan was born in Hull and spent time living in Los Angeles and Iran before settling in London. Yasmina, who first experienced the world of business in her dad's restaurant, describes herself as dominating yet adaptable and believes that business is about spotting a gap in the market and filling it better than anyone else. She admires Richard Branson's attitude to personal-service and would love to have been the brains behind Microsoft, where the right idea at the right time led to riches.

She says: "Business is about a simple formula. Make more than you spend. That's what I do, I keep business simple and it works. I'm good at it."

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  • Yasmina Siadatan
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