The Apprentice

Week 6 Love him or loathe him, Kevin Shaw has provided some of the most entertaining moments of  The Apprentice this year.

The 24 year-old bank manager has a proven track record on the outside with two homes and a Porche to prove it.

But inside The Apprentice, his credentials didn't always impress. On the laundry task, he allowed the hotel manager to beat his price down from £550 to just £200, while on the pub food task he had some interesting ideas about what constituted Italian food (hint: coffee is not a dessert, Kevin).

It was in the greetings card challenge that the self-confident contestant bit off more than he could chew.

Kevin was "150% sure" he could "nail" the presentation and "smash the Alpha team" with minimal input from either environmentalist Jenny or retail buyer Claire.

But as the presentations faltered it became clear he didn't have the knowledge to back up his grandiose plans.

Full marks to Kevin for trying, but perhaps moral blackmail isn't the number one way to sell. He told one high street card chain, "If you don't put your weight behind it, it's the same as US saying, 'We don't care about pollution'".

And when another store looked like they were going to turn down his proposal, he said, "If that's the attitude everyone takes, we're not going to be able to save any planet".

He was so full of menace he might as well have cursed them on the spot for disagreeing -  despite the fact that greetings cards, by their very nature, are not the most environmentally sound proposal he could've thought of.

When questioned about his own ecological credentials, he assured the buyers that his team were very green. Then, just to prove how precious he felt the earth's resources, he promised novelty "mugs and helium balloons saying 'Save the earth'"!

Good old Kevin. He may not be swapping his Porsche for a push-bike any time soon, but you can be sure that whatever he touches turns to pure TV gold.

And then he'll "smash it, like, 110%".

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