The Apprentice

It's the fourth week and the contestants have a challenging market to woo - kids - and Sir Alan sends them out on a mission to design, manufacture and sell sweets at London Zoo. Reshuffling the teams, he picks Ghazal and Adam as the project managers.

Ghazal's team plan to make bags of fudge and chocolate lollies but are warned by the sweet factory manager that they need to be organised, or they risk making nothing. Several hours later, it's past three in the afternoon and Ghazal hasn't even started her production line. Margaret raises her concerns, but Ghazal snaps back. 'The pressure isn't bringing out her best qualities', remarks Margaret.

Stealth leave the factory with only 110 of the 300 estimated chocolate lollies and 100 bags of fudge. Ghazal puts a brave face on her poor production and focuses on selling the sweets at the high price of £2.50 in their bid to win.

Meanwhile, Adam's team decide on chocolate lollies and hard-boiled lollipops made with natural flavouring. However, after decorating them with hundreds and thousands, they're anything but 'natural' - much to mother-of-three Natalie's despair.

Adam's team work late into the night and make double the amount to Stealth with 582 sweets to sell.

In the London Zoo, the teams dress up as monkeys and safari style to sell their products. Problems arise early for Adam's team who soon find themselves in a seriously sticky situation as their lollypops are pulled from sale when the London Zoo's Commercial Director raises his concerns about the labelling of their lollipops, pointing out that, 'There are 13 E numbers! How can you say it's a natural lollipop?'

It arises that Natalie had ignored Adam's instruction to label the lollies 'Tiger orange lollipops' and gone with 'Natural orange lollipop'. The team have to cross out on each lolly the word natural, making it look even less enticing to health-conscious parents.

Emotions rise as the afternoon wears on. Adam dresses up as a lion, but just makes children cry. Meanwhile Sophie, finding face-to-face sales uncomfortable, shuffles around the Zoo with her basket of sweets looking embarrassed.

The opposition Stealth are doing mean business, with Tre and Kristina pulling out all the stops, and sell out by the middle of afternoon.

Back in the boardroom, the results are in. Stealth have £994.31 and Eclipse, £983.80. Adam's team lose by ten pounds! Sir Alan is not impressed with Ghazal's lack of stock, but packs her team off for a treat at the All Star Lanes bowling alley.

Moving on to Adam's team he despairs at their 'sick on a stick' lollies and their poor sales performance. Sophie and Natalie are brought back in for the final showdown and Sophie digs her own apprentice grave by complaining that she did not want to sell something she did not believe was 'value for money'. Sir Alan chuckles, 'this is the real world love... that's what retailers do...' pointing out that the pharmaceutical industry that Sophie is from are 'the biggest culprits going!'

Although not impressed by Natalie or Adam, his finger of doom finally rests on Sophie. And the scientist became the second girl to leave The Apprentice.

Back to Episodes

See Also