
James, the king of the one-liners, crumbled in the interview round. Visibly nervous and sweating, he tried to keep the jokes coming but Sir Alan and his advisors were not amused. Read his highlights
Joker James
Given one more chance to impress Karren Brady, James tells her why he wants to work for Sir Alan.
'I want it almost to be like he's willy-wonka and you're giving me the keys to the factory'
James plays his final card
Claude Littner is not impressed with the answer James gives to the question:
Why should I be Sir Alan's next apprentice?
'I can bring ignorance to the table'
James makes his last plea to Sir Alan
'I've such a wealth of experience. You're not reinventing the wheel... you just need to fix a couple of spokes.'
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