In December 2010 the BBC Trust identified four primary strategic objectives for the BBC up to 2016:
To meet these objectives within the parameters of a new, challenging licence fee settlement requires a significant programme of organisational and cultural change. The Director-General put forward proposals to the BBC Trust in October 2011 for how the BBC should pursue these objectives in the long term – entitled Delivering Quality First.
The proposals have since been subject to public consultation and the Trust published its final conclusions in May 2012. Meanwhile, the Trust's four objectives have continued to be at the heart of the BBC's strategy, and we report on each one in this section.
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