Delivering our strategy
BBC Derby presenter Phil Trow interviews Derby's Mayor at a Royal Wedding street party.
In December 2010 the BBC Trust identified four primary strategic objectives for the BBC up to 2016:
- to increase the distinctiveness and quality of its output
- to improve the value for money it provides to licence fee payers
- to do more to serve all audiences
- to set new standards of openness and transparency
To meet these objectives within the parameters of a new, challenging licence fee settlement requires a significant programme of organisational and cultural change. The Director-General put forward proposals to the BBC Trust in October 2011 for how the BBC should pursue these objectives in the long term – entitled Delivering Quality First.
The proposals have since been subject to public consultation and the Trust published its final conclusions in May 2012. Meanwhile, the Trust's four objectives have continued to be at the heart of the BBC's strategy, and we report on each one in this section.
Increase distinctiveness and quality
Source: Kantar Media for the BBC, 12,009 adults 16+ FY11/12, general impression: mean score out of 10 where 1 = extremely unfavourable and 10 = extremely favourable.
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