Connecting with listeners

Sound Women founder Maria Williams is joined by a panel of guests at the BBC Academy’s Radio Fast Train event held on 7 February 2012 to discuss how to create strong connections with your listeners.

Sound Women founder Maria Williams is joined by a panel of guests to discuss how to create strong connections with your listeners. They discuss the value of audience research, share successful examples of work that their audiences have loved and suggest strategies for developing engagement and appreciation.

"It's not about the music, it's the interaction - what people are saying to us." – Robin Crowley

The panel are Mary Dowson of Bradford Community Broadcasting, Robin Crowley of GaydarRadio, Brett Spencer, interactive editor for BBC Radio 2 and 6 Music and stand-up poet Murray Lachlan Young.