The BBC Radio 1 Breakfast Show's Laura-May Coope, managing director of Somethin' Else Steve Ackerman and Jack FM Oxfordshire’s Sue Carter offer their views in this podcast on how to innovate in radio.
The panel discuss how social media has been a game changer, and with tools like Twitter, Facebook and Tumblr now enabling greater audience engagement, having a conversation with your audience is clearly important. Even YouTube has a role to play and may now be the new hunting ground for talent – the likes of Dan and Phil and Charlie Sloth attest to that – so taking creative risks remains key to how successful your innovation will be. Being local with a small budget is no bar to innovation either, as stations like Jack FM have shown, making the most of their branding and budget and reaching their key audiences in an immediate and relevant way.
They suggest some of the stations and programmes to watch out for – from Absolute Radio and Rinse FM to Now Playing @6Music; all have made massive strides in using social media tools to keep their conversations with their audience challenging, relevant but always engaging.
"This is possibly one of the greatest times to innovate because of the environment radio is sitting in." – Steve Ackerman
Laura-May Coope is a social media producer at BBC Radio 1 and 1Xtra. After relaunching Radio 1's @R1Breakfast, she is most definitely the digital power behind Nick Grimshaw’s throne, and is one of the Radio Academy's 2012 30 under 30.
Steven Ackerman is the managing director of Somethin’ Else, the independent content design company. They produce 40 radio shows a week across all of the BBC's national networks as well as commercial radio. Shows include Radio 1’s In New DJs We Trust, 5 live's Mayo and Kermode's Film Review, Gardeners' Question Time, Now Playing @6Music and Absolute Radio’s Olympic coverage.
Sue Carter is the programme director of the JACK FM Oxfordshire, a local commercial radio station which has a live breakfast show and scripted voice tracking for the rest of the day. The station won a Sony Award in 2012 for their production of contest format Two Strangers and a Wedding. According to Radio Today is "the future for local commercial radio".