Production / Online

Social media

Social media is now a vital part of programming. With millions of people online every day, it has the power to turn a project into a worldwide success. Browse this section for practical advice on how to harness the world of social media to reach and engage with your audience.

Eight essential tips for better social media in radio

What platforms to use and when to post? Here are eight tips to help you do better social media for radio.

Using social media: how to progress your career

How can social media help you as a freelancer? A record of our session from the 2014 Bectu Freelancers Fair.

Social media: check yourself...

How to use social media to raise your online profile the right way, from BBC Academy's Simon Wright.

Get the most out of your social media on radio – five top tips

Facebook, LinkedIn, Twitter, Instagram, Vine – the world of social media can be a minefield for anyone working in radio. A few handy tips could help you get your message right.

Making the most of micro video

Micro video applications like Vine, Instagram Video or Keek are more popular than ever. Our panel discuss the practicalities of creating these super short videos.

Is my show trending?

From apps to social media to online, there are now many ways to capitalise on your content and engage the audience in richer ways. A special industry panel discussion examines the latest developments.

Online and social media in TV

Today's TV audiences may expect and demand social media content, but are producers giving them what they want? A masterclass from the Guardian Edinburgh International Television Festival.

Going viral

With 72 hours of content being uploaded to YouTube every minute, how can you give your clip the best chance of being seen or shared?

Going behind the scenes

The art of creating behind the scenes programmes. From Strictly Come Dancing: It Takes Two and Planet Earth to social media behind the scenes teasers for X Factor and Britain’s Got Talent.