Production / Online

Social media

Social media is now a vital part of programming. With millions of people online every day, it has the power to turn a project into a worldwide success. Browse this section for practical advice on how to harness the world of social media to reach and engage with your audience.

Social media and you

Mike McLean takes a humorous look at the world of social media.

Question Time: a day in social media

Handling up to 40,000 tweets per programme and sometimes 2,000 tweets per minute, the small social media team at Question Time have a mammoth task on their hands. They tell us more.

Social media

The pleasures and pitfalls of using personal social media if you work in the media - what should you do and what should you avoid?

Creating YouTube channels

How to create a successful factual YouTube channel - JacksGap's Jack Harries, Earth Unplugged's Chris Howard and Jamie Oliver's Food Tube's Richard Herd offer their advice.

The BRITs: creating a social media success

The BRITs became the most tweeted about non-sporting event in UK TV history. A panel of digital experts and innovators tell us how it happened and the lessons they learned.

Better blogging

How can you make sure that a blog is a good addition to your programme?

Eight essential tips for better social media in radio

What platforms to use and when to post? Here are eight tips to help you do better social media for radio.

I made this… Earth Unplugged

Working with nature while collaborating with YouTube stars and graffiti artists, assistant producer Nicola Brown talks about working on the BBC YouTube channel Earth Unplugged.

Is my show trending?

From apps to social media to online, there are now many ways to capitalise on your content and engage the audience in richer ways. A special industry panel discussion examines the latest developments.