Production / Online

Social media

Social media is now a vital part of programming. With millions of people online every day, it has the power to turn a project into a worldwide success. Browse this section for practical advice on how to harness the world of social media to reach and engage with your audience.

Building audiences

How to use social media and viral marketing to find your audience and connect to the people who will influence them

Going behind the scenes

The art of creating behind the scenes programmes. From Strictly Come Dancing: It Takes Two and Planet Earth to social media behind the scenes teasers for X Factor and Britain’s Got Talent

Is my show trending?

From apps to social media to online, there are now many ways to capitalise on your content and engage the audience in richer ways. A special industry panel discussion examines the latest developments.

I made this… Earth Unplugged

Working with nature while collaborating with YouTube stars and graffiti artists, assistant producer Nicola Brown talks about working on the BBC YouTube channel Earth Unplugged.

Eight essential tips for better social media in radio

What platforms to use and when to post? Here are eight tips to help you do better social media for radio.

Better blogging

How can you make sure that a blog is a good addition to your programme?

The BRITs: creating a social media success

The BRITs became the most tweeted about non-sporting event in UK TV history. A panel of digital experts and innovators tell us how it happened and the lessons they learned.

Creating YouTube channels

How to create a successful factual YouTube channel - JacksGap's Jack Harries, Earth Unplugged's Chris Howard and Jamie Oliver's Food Tube's Richard Herd offer their advice.

Social media

The pleasures and pitfalls of using personal social media if you work in the media - what should you do and what should you avoid?