Production / Online

Social media

Social media is now a vital part of programming. With millions of people online every day, it has the power to turn a project into a worldwide success. Browse this section for practical advice on how to harness the world of social media to reach and engage with your audience.

Social media and the law

What place do traditional broadcasters have in this ever-evolving online world? Is there really one law for broadcasters like the BBC and another for nameless individuals?

The BRITs: creating a social media success

The BRITs became the most tweeted about non-sporting event in UK TV history. A panel of digital experts and innovators tell us how it happened and the lessons they learned.

Creating YouTube channels

How to create a successful factual YouTube channel - JacksGap's Jack Harries, Earth Unplugged's Chris Howard and Jamie Oliver's Food Tube's Richard Herd offer their advice.

Social media branding

A masterclass on how to grow your brand through social media. From the BBC Academy’s TV Fast Train event, May 2012.

Going behind the scenes

The art of creating behind the scenes programmes. From Strictly Come Dancing: It Takes Two and Planet Earth to social media behind the scenes teasers for X Factor and Britain’s Got Talent.

Going viral

With 72 hours of content being uploaded to YouTube every minute, how can you give your clip the best chance of being seen or shared?

Online and social media in TV

Today's TV audiences may expect and demand social media content, but are producers giving them what they want? A masterclass from the Guardian Edinburgh International Television Festival.

Is my show trending?

From apps to social media to online, there are now many ways to capitalise on your content and engage the audience in richer ways. A special industry panel discussion examines the latest developments.

Making the most of micro video

Micro video applications like Vine, Instagram Video or Keek are more popular than ever. Our panel discuss the practicalities of creating these super short videos.