Production / Online

Social media

Social media is now a vital part of programming. With millions of people online every day, it has the power to turn a project into a worldwide success. Browse this section for practical advice on how to harness the world of social media to reach and engage with your audience.

Better blogging

How can you make sure that a blog is a good addition to your programme? Hints and tips on using blogs to enhance your TV or radio show in this week's CoP Show podcast.

Building audiences

How to use social media and viral marketing to find your audience and connect to the people who will influence them.

Creating YouTube channels

How to create a successful factual YouTube channel - JacksGap's Jack Harries, Earth Unplugged's Chris Howard and Jamie Oliver's Food Tube's Richard Herd offer their advice.

Eight essential tips for better social media in radio

What platforms to use and when to post? Here are eight tips to help you do better social media for radio.

Engaging social media audiences

There’s more to social media than just ‘likes’ and hashtags: this short film examines why it’s an essential tool in the programme-maker’s toolkit.

Get the most out of your social media on radio – five top tips

Facebook, LinkedIn, Twitter, Instagram, Vine – the world of social media can be a minefield for anyone working in radio. A few handy tips could help you get your message right.

Going behind the scenes

The art of creating behind the scenes programmes. From Strictly Come Dancing: It Takes Two and Planet Earth to social media behind the scenes teasers for X Factor and Britain’s Got Talent.

Going viral

With 72 hours of content being uploaded to YouTube every minute, how can you give your clip the best chance of being seen or shared?

I made this… Earth Unplugged

Working with nature while collaborating with YouTube stars and graffiti artists - assistant producer Nicola Brown talks about working on the BBC YouTube channel Earth Unplugged.