Production / Online

Social media

Social media is now a vital part of programming. With millions of people online every day, it has the power to turn a project into a worldwide success. Browse this section for practical advice on how to harness the world of social media to reach and engage with your audience.

Engaging social media audiences

There’s more to social media than just ‘likes’ and hashtags: this short film examines why it’s an essential tool in the programme-maker’s toolkit.

This works: Emmerdale Live

Creating the 40th anniversary multiplatform event - how Emmerdale's producers mixed high drama with social media.

Social media and the law

What place do traditional broadcasters have in this ever-evolving online world? Is there really one law for broadcasters like the BBC and another for nameless individuals?

Live stream: Social Broadcasting - Where Next? conference #BBCSocial16

We're bringing experts from across the industry together on 9 December and you can watch it live on the day

Making the most of micro video

Micro video applications like Instagram Video and Keek are more popular than ever. Our panel discuss the practicalities of creating these super short videos.

Live social video

What works when you 'go live' on social media? Find out the opportunities and pitfalls of live streaming.

Get the most out of your social media on radio – five top tips

Facebook, LinkedIn, Twitter, Instagram, Vine – the world of social media can be a minefield for anyone working in radio. A few handy tips could help you get your message right

Online and social media in TV

Today's TV audiences may expect and demand social media content, but are producers giving them what they want? A masterclass from the Guardian Edinburgh International Television Festival.

Building audiences

How to use social media and viral marketing to find your audience and connect to the people who will influence them