Leading creativity: talent and culture

How do you generate great ideas and create an environment where creative solutions can take shape? The UK's top industry heads share their thoughts on freedom and fun, from the Edinburgh TV Festival.

At this year’s Guardian Edinburgh International TV Festival (GEITF) Alan Yentob chaired a lively debate on leading creativity. The panel comprised Nick Curwin, chief executive of The Garden Productions, Farah Ramzan Golant, chief executive of All3Media, Carrie Cracknell, associate director of the Royal Court Theatre and Elaine Bedell, director of entertainment and comedy at ITV.

With production budgets and schedules increasingly tight, it’s becoming even more of a challenge to generate great ideas and find creative solutions, but it’s vital team leaders find a way to safeguard creativity. A recent Guardian commissioned survey revealed that not everyone in the industry thinks their creativity is being allowed to flourish.

The BBC Academy interviewed some of the UK’s top creative industry heads, including Martin Roth, director of the V&A, and Tom Uglow, creative director at Google, to find out how they get their best out of their teams and what advice they have to offer. Does a stimulating and well-designed office boost creativity, how much does a shared vision help a team, or are space hoppers and Haribo the best solution? Find out by watching these films.