When designing a website or product for the web, a game or interactive application it’s very easy to think about your needs and not those of your users.

In this episode we look at user focused design or how to make sure that what you build really works for the people you are making it for. Simon Smith and guests offer some practical advice on using user centred design techiques.

"You have to be cautious when you launch a new site and not just throw your hands up because everyone is shouting and change it back to the old site. You have to have faith in your research and in your design." – Anthony Sullivan

Joining Simon are Andy Budd, user experience director at Clearleft, Bronwyn van der Merwe, BBC's head of user experience and design, and Anthony Sullivan, BBC News' product manager.