Social media branding

Sara Brailsford hosts this discussion about how social media can enhance your brand. Joining her are Barry Pilling, founding partner at social production company Telegraph Hill, Stephen Saul, social media producer and Dan Biddle, editorial lead, TV & iPlayer social media at BBC.

This is a recording of a masterclass from the BBC Academy’s TV Fast Train event held on 16 May 2012.

Sara Brailsford hosts this discussion about how social media can enhance your brand.

Joining her are Barry Pilling, founding partner at social production company Telegraph Hill, Stephen Saul, social media producer and Dan Biddle, editorial lead, TV & iPlayer social media at BBC.

"When we’re planning a strategy, we’re always looking to tap into that human element – it’s social, who are we to the audience." – Barry Pilling

These leading experts from across the industry look at how they use social media to great effect with regards to informing content, increasing reach, engaging and interacting with audiences, and building loyalty before, during and after broadcast.