Paul Buller is joined by three of this year's Student Radio Award winners, who talk about their future aspirations and offer tips to other student stations and the wider radio industry.
Student radio is a fantastic training ground for students wanting to break into the wider radio industry and a great example of how radio can really connect and deliver to a particular audience. The SRA awards showcased the sheer talent, creativity and productivity from student stations all over the country who, according to experts and attendees, truly represent the 'future of broadcasting'.
So what can the wider industry learn from student radio? And how can you balance making great radio with studying for a degree?
Abbie McCarthy joins Paul in the studio with Robin Murphy and Tom Davis down the line from the Radio Festival in Salford. They talk about the need to focus on your audience, take creative risks, how video and clips can bring people back into radio and the need to try your hand at everything.
"Have fun, but also be dedicated." – Abbie McCarthy
They also talk about their future aspirations and offer tips to other student stations and the wider radio industry.
Abbie McCarthy is the 2012 SRA Best Newcomer, sponsored by the BBC College of Production. She started presenting at her student station Raw 1251 (Radio Warwick) in her final year of study at the University of Warwick. She presented the breakfast show, entertainment programmes and a live music show for the student station. After graduating she has volunteered for hospital and community radio and has embarked on a month-long placement at BBC 6 Music.
Robin Murphy was the station editor at University Radio Nottingham (URN). URN won gold for Station of the Year for the third year running in the 2012 SRA awards plus Best Marketing and Branding. URN swept the board at the awards for Best Journalistic Programming, with gold for The Pulse: The Truth About Taxis, silver for The Pulse: Whose Lenton is it? and bronze for The Science Show. Robin is currently a BBC trainee on the Digital Media Graduate scheme.
Tom Davis was also from Radio Warwick and was executive producer on the winning Outside Broadcast award for the Varsity sports event, an annual sports contest between Warwick and Coventry universities. He also won a bronze award for Best Entertainment Programme, The Tom Davies Show with Tom Davies. Tom is currently in his final year at the University of Warwick.