Sam Sheringham: Olympics online

BBC Sport’s Sam Sheringham explains how he moved into working with BBC Sport, and how his love of sport and writing made his role as reporter on the BBC’s live online text coverage his dream job.

The London 2012 Olympics showcased not just some of the greatest sportsmen and women from around the world, but also the best in broadcasting and creative talent from the BBC. We have brought together our own highlights of the how the Olympics were brought to you, from build-up to broadcast, with BBC Sport's Sam Sheringham giving us a glimpse of how the BBC delivered its live online text coverage.

"You've got to be able to keep cool and put it in perspective." – Sam Sheringham

Working from the highly pressurised international broadcast centre (IBC) at the Olympic Park, Sam worked alongside television, radio and online teams throughout the Games, following as many sports as he could to keep the audience updated in as many ways as possible. Live news and features were delivered alongside text commentary, allowing audiences to read more about their favourite sports and the latest developments in each match.

“You have to be able to work well under pressure, where things are happening left, right and centre,” says Sam.

There is close collaboration across departments, and reporters have to have the right skill set to be able to work well in this highly charged environment.

“You've got to be able to keep cool and put it in perspective,” explains Sam, “and get it on the site as soon and as accurately as possible.”


Note: All London 2012 Olympics content contained within is for original purpose only and under rights agreement is forbidden to be used or sub-licensed elsewhere.