Radio syndication

This is a recording of a masterclass from the BBC Academy’s Radio Fast Train event held on 7 February 2012. Linda Smith from the Radio Advertising Bureau is joined by a panel of guests to discuss the use of syndication to grow your audience and your revenue.

How can the use of syndication to grow your audience and your revenue? In this session, packed full of advice and anecdote, our guests share their experiences of what works when you’re looking to make the most of your audio assets.

"We don't just give them great content, we also provide revenue." – John Quinn

The panellists are Karen Pearson from Folded Wing, Russell Williams of Yahoo and Matt Deegan from Folder Media. They are joined by BBC Radio 1 DJ Rob da Bank and John Quinn, chief executive of the Global Travel Network.