Games and broadcasting

In a special edition of the CoP Show Simon Smith talks to Jo Twist, Jon Howard, Martyn Jones, Kieron Collins and Alice Taylor at the BBC Academy Fusion summit on games and broadcasting.

With converging technology, a booming games industry - from blockbusters like Halo and Call of Duty through to smartphone apps like Angry Birds and Fruit Ninja - coupled with high bandwidth internet in the home the opportunity to merge television and games is greater than ever. 

For broadcasting it can encompass everything from second screen games that accompany quiz shows like Channel 4’s Million Pound Drop and The Bank Job to online games for children exploiting popular brands, such as CBBC, Sesame Street, Peppa Pig and Blue Peter. The Antiques Road Show play along game on the BBC’s red button has proved a hit with over 55s. The evidence is there: audiences like games, want games and may even be beginning to expect games. With that in mind, where are we now in terms of broadcasting and games, and what can the television learn from the games industry?

Dr Jo Twist is chief executive of UKIE, UK interactive entertainment, the UK trade body for the video game and interactive entertainment industry. 

"I think we have the technology available to us but just haven't found a way to use it properly yet." – Kieron Collins

Alice Taylor is chief executive of MakieLab, a toys and games company. She previously worked at the BBC in software and digital media roles and at Channel 4 in education commissioning.

Kieron Colins is managing editor for BBC Entertainment Production North. The department makes game shows and factual entertainment shows including Dragons' Den and A Question of Sport.

Martyn Jones is project manager and games designer at Mind Candy, the company behind the phenomenally successful Moshi Monsters game for children.

Jon Howard is development manager for games at BBC Children.

The #FusionGames summit, Inform, educate and... Play? was a collaboration between the BBC Academy and the University of Salford that took place on Wednesday 28 November 2012. It brought together leading members of the video game industry, the foremost thinkers on gaming and departments and funders from across the BBC.

Sessions from the summit are available to watch on the BBC Academy Youtube channel.