Building a digital team
These days TV and radio programmes are expected to have a strong digital presence, be that websites, a social media strategy, by syndicating content or even mobile apps or games. All this means that getting the right team together is no easy task.
In this episode we look at the differences between a digital team and a traditional broadcast team and the kind of skills and people you need to build successful digital products.
"At the beginning, the most important thing is individuals that can understand what a user need is that isn't being answered by something else in the market." – Paul Bennun
With Simon Smith to discuss building the perfect digital production team are guests Paul Bennun, director of digital at Somethin' Else, Dan Heaf, digital director BBC Worldwide Ltd and Katherine Campbell, senior content producer of Radio 4's History of the World.