BBC Academy and Arts Council England: building digital capacity for the arts
Tuesday, 19th April 2011 12:37 GMT
The BBC Academy College of Production and Arts Council England (ACE) have recently launched a joint partnership called ‘Building digital capacity for the arts'.
This partnership recognises the need to ensure wide ranging, high quality, original arts content for audiences in a world where technology and the ability to interact is constantly growing and changing. New digital platforms such as online, mobile and internet protocol television (IPTV) offer a wealth of exciting opportunity to reach audiences in different ways with new content.
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End Quote Kingsley Jayasekera, Director of Communications and Digital StrategyAudiences at Sadler's Wells have doubled in the past five years, largely down to digital's ability to reach more and more people, enhance word of mouth and visually ‘sample' the product online
Building digital capacity for the arts will work with arts organisations to develop media production skills, and to explore and harness the potential of the digital space.
‘Audiences at Sadler's Wells have doubled In the past five years, largely down to digital's ability to reach more and more people, enhance word of mouth and visually ‘sample' the product online', says Kingsley Jayasekera, Director of Communications and Digital Strategy.
Over the next 18 months, a series of seminars jointly hosted by the BBC Academy and Arts Council England will tease out some key issues behind digital initiatives in the arts sector.
The first seminar will be at the BBC's White City building on 23 May, looking specifically at Apps and IPTV. The sessions will all be filmed and made available online.
Follow the progress of the project on www.bbc.co.uk/academy and on the Arts Council's dedicated page and Event videos.
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Hear more about Building digital capacity for the arts from Mark Thompson Director-General, BBC; Sir Nicholas Kenyon Managing Director, Barbican Centre; Kingsley Jayasekera Director of Communications and Digital Strategy, Sadler's Wells; Dicky Penny MD Watershed Media Centre; Alan Yentob, Creative Director, BBC; Tom Uglow Creative Lead, Google Europe, Middle East and Africa; Anne Morrison, Director, BBC Academy; Kate Horton, Executive Director, Royal Court Theatre; Peter Tullin, Co-founder, CultureLabel.com; Roly Keating Director of Archive Content.
