Online journalism tips

Online reporting demands certain techniques to engage the reader. Former business online editor Tim Weber explains the key skills: ensuring headlines grab their attention, keeping language simple, sentences short, and telling the story in the first four paragraphs.

Headlines should grab people's attention, and the first four paragraphs of a story need to tell the story.

The page’s layout is also important: it should be easy on the eye and include pictures, graphics or analysis to add value and guide the reader through the context of the story.  

In this video you can follow Tim Weber, former editor of the BBC News business and technology website, and his team as they start another busy day.


The BBC Academy offers face-to-face and online courses for BBC staff: