The BBC Academy's College of Journalism, Fusion and BBC North presented a major one-day social media conference on 29 October featuring top practitioners in journalism and wider content making. You can watch all 11 sessions by following the links to the College of Journalism's YouTube channel below:

The #SocialMediaWhatsTrending conference at MediaCityUK in Salford on 29 October was aimed at aspiring and professional content makers, journalists and digital media producers. Sessions offered best practice case studies, top tips and cautionary tales, with speakers sharing expertise in making the storytelling process interactive, leveraging the social web for maximum reach, and how to innovate and offer more value with social content.

You can watch all 11 sessions (below) on the College of Journalism's YouTube channel:

Online privacy, freedom and security (in the era of transparency)

Newsgathering and UGC content

Editorial leadership, social media and breaking news

Why we all love a list - the power of curation and sharing

Flagship entertainment 'capturing the nation' - the battle for the biggest audience

Visualising radio - the new frontier

Keynote: Listen, Watch, Share and BBC Radio 1 Interactive Engagement

Investigative journalism and new technologies

Memes under the microscope - is there a formula for viral success?

Sport, social media and ROI with audiences

Reddit - the front page of the internet: New user behaviour and social media trends


Twitter: #bbcsocial


Charles Miller blogged about the event on the College of Journalism blog:

SocialMediaWhatsTrending - journalism’s brave new world?

SocialMediaWhatsTrending - the old barriers are down


Note that the views expressed were not necessarily those of the BBC. Also, the content and conversation was designed to deal with more serious themes and may not be appropriate for some children.


Six sessions at #SocialMediaWhatsTrending were live-streamed in the UK on the Academy website, where you can find the full agenda.