CoP Show: using YouTube

Since its launch in 2005, YouTube has changed the face of the new media landscape with its invite to “Broadcast Yourself” and today YouTube videos are viewed an estimated three billion times a day. It is the third most visited website behind Google and Facebook.

YouTube is at the forefront of platforms for video bloggers (vloggers or “kids sitting in their rooms talking”) and the epicentre of much sought-after viral videos. It is home to curated content from partners that include the BBC, Channel 4, HBO, countless music labels and many others.

With all that in mind, can any traditional broadcaster afford to ignore YouTube? What kind of content works best and is likely to be successful on YouTube?

To answer these questions Jane Clancey is joined in the studio by Jamie Dolling from Google, who own YouTube, and the BBC’s Oran Soffair who adapts and publishes BBC content on YouTube.