CoP Show: better blogging

Blogs are used by TV and Radio programme teams to offer an insight into the production process, to add extra information for audiences and offer an immediate and responsive means of getting feedback via the comments on posts.

They are easy to use, ubiquitous and inherently a part of the world of web 2.0. But all too often things don't always go the way you want, the wrong tone, the wrong message, and poor moderation can often lead to disaster, sometimes very public disaster.

So how can you make sure that a blog is a good addition to your programme, and if it is, how should you get the best from it?

To answer this question BBC Academy's Simon Smith is joined by Jem Stone, Dan Biddle and Barry Pilling, who are all at the heart of the BBC's blogging success.