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Tips: producing online content

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Sam Bailey's tips for enhancing the radio experience

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It's not just about live or audiences in front on computers, it's about mobile, social and on demand as well

End Quote Sam Bailey

As listeners increasingly access audio away from the radio, getting your content into online spaces is essential.

By creating and adapting broadcast material for the online environment including social media and mobile platforms, you can reach those audiences who are not tuned into your show but who are searching for particular content that you have featured.

Sam Bailey, senior content producer at Radio 1/1Xtra interactive, offers his tips on producing online content.

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