Our objectives for 2015/16

Our core mission remains the same as it was when we were established back in 1922: to inform, educate and entertain.
How the BBC meets its public purposes is defined in our objectives. Everyone at the BBC has a part to play in delivering on our objectives. Each division and department at the BBC's creates a tailored set of objectives based on the ones on this page.

Our core mission remains the same as it was when we were established back in 1922: to inform, educate and entertain.

How we meet our core mission and six public purposes is outlined in our 2015/16 objectives listed below and approved by the Executive Board and BBC Trust in March of this year. These objectives were shared with all BBC staff in April 2015.

The four objectives are:

  • Make distinctive, world-class content
  • Transform our offer for younger audiences
  • Develop a more personal BBC
  • Demonstrate value for money in every area of our work

Make distinctive world-class content

  • Developing our portfolio of programmes, services and partnerships to bring the most BBC content to the most people
  • Ensuring our services deliver a range of creative audiences with high quality programmes and services
  • Better reflecting the diversity of the UK across our programmes and services

Transform our offer for younger audiences

  • Transforming our mainstream services to better appeal to younger audiences
  • Further develop our existing services for younger audiences
  • Innovating online to respond to the changing media world

Develop a more personal BBC

  • Developing more personal, audience-focused content across our portfolio of programmes and services
  • Getting more people to 'sign in' to gain a better more personal experience from the BBC
  • Making the BBC a more open and collaborative organisation

Demonstrate value for money in every area of our work

  • Delivering our savings plans so that we can reinvest in strategic priorities
  • Making the BBC a simpler and better place to work
  • Delivering a comprehensive 'compete or compare' plan for the whole organisation by July 2015

Annual Report 2014/15

How we met our objectives last year