Roles and responsibilities

  • Contribute to the development of the overall BBC Brand Strategy and lead the implementation of this for the Television brands.
  • Working with the Director of Television and Television Board, lead the development of the annual brand and marketing plan for Television which will support Television in the delivery of its PQF (Putting Quality First) objectives. Lead the delivery of this plan.
  • Working with the Director of Television and the Television Board, help inform the development of the pan BBC genre strategies for Knowledge, Factual, Comedy, Entertainment and Drama, with strategic brand and marketing thinking and audience insights.
  • Develop a "Brand Book" for each of the BBC Television brands to fully articulate and document the brand attributes and behaviours of each in the context of the Television portfolio.
  • Lead and set the framework within Television for the commissioning and management of campaigns and, working pan-M&A, be accountable for the implementation of all Television campaigns, branding, events, launches, promotions across all BBC networks.
  • Working collaboratively with the audiences, creative marketing and media engagement teams, ensure that all are aligned as appropriate to deliver the Television brand and marketing plan.
  • Evaluate and learn through ensuring appropriate analysis and measurement of campaigns.

Salary and total remuneration

Salary: £179,000
Total remuneration: £186,800

These details were last updated in June 2012 when Cary Wakefield's salary and remuneration were last adjusted. This information is correct as of June 2014.

Expenses and central bookings

Expenses are costs incurred by BBC staff on behalf of the BBC and claimed through the BBC's expenses system (e-expenses). Central bookings are costs incurred on behalf of the BBC and booked through the BBC's central bookings system. Both expenses and central bookings are published every three months.

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Gifts and Hospitality Register

Gifts and hospitality may only be accepted in line with BBC policy. Information about gifts and hospitality is published every three months.

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  • Cary Wakefield had no gifts or hospitality to declare in Q3 2013-14
  • Cary Wakefield had no gifts or hospitality to declare in Q2 2013-14
  • Cary Wakefield had no gifts or hospitality to declare in Q1 2013-14
  • Cary Wakefield had no gifts or hospitality to declare in Q4 2012-13
  • Cary Wakefield had no gifts or hospitality to declare in Q3 2012-13
  • Cary Wakefield had no gifts or hospitality to declare in Q2 2012-13
  • Cary Wakefield had no gifts or hospitality to declare in Q1 2012-13
  • Cary Wakefield had no gifts or hospitality to declare in Q4 2011-12

Declaration of personal interests

Staff must make a declaration of their personal and business interests, including any memberships or directorships of public or industry bodies, and any shareholdings, as well as any interests that their immediate families may also have.

A summary is published where there is something to declare and where there is nothing to declare. Occasionally an individual will have something to declare but due to the personal nature of the declaration we do not publish details as to do so would breach the Data Protection Act.

This information is published annually, although if any amendments are made during the year an updated summary will be published if necessary as soon as it is available.

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