Helen Normoyle, Director of Marketing & Audiences

• Helen is the Director of Marketing & Audiences at the BBC.
• She is accountable for the BBC’s marketing, media engagement, audience services, research and planning across all of its television, radio, online and news services.
• Helen is responsible for developing and leading the BBC’s brand strategy and brand governance and for setting brand, marketing and audience objectives and measuring them to enhance the long term prosperity of the brand.
• Helen is a member of the BBC Direction Group, the BBC’s Operations Board and the Online Direction Group, and she chairs the Marketing & Audiences Direction Group.

Helen represents the BBC as a non-executive on the Freesat Board.

Last updated January 2012.

Helen Normoyle is the Director of Marketing & Audiences at the BBC. Helen first joined the BBC in 2008 as Director of Audiences before taking on her current role in 2010.  Helen has overall responsibility for the BBC’s marketing, media engagement, audience services, research and planning across all of its television, radio, online and news services, with teams working in various locations around the UK.

Prior to joining the BBC Helen worked at Ofcom where she was brought in as Ofcom's Director of Market Research in 2003 and established and led its market research and intelligence team and, latterly, the Media Literacy team. In this role she was responsible for ensuring the delivery of cutting-edge, strategic research and market intelligence across the converging media markets of telecoms and broadcasting, providing support for key decisions and projects.

Before joining Ofcom, Helen held a range of posts over an eight year period at Motorola, including Director of Marketing and Director of Global Consumer Insights and Product Marketing.  At Motorola Helen worked regularly in Europe, North America, Latin America and Asia. She led Motorola's consumer research, product marketing and marketing in the areas of 2.5G, 3G, wireless internet, multimedia, mobile e-commerce, messaging and entertainment.

Helen started her career working for one of Europe's leading market research agencies, Infratest+GfK, based in Germany.

Salary: £200,000
Total remuneration: £207,800

Expenses are costs incurred by BBC staff on behalf of the BBC and claimed through the BBC's expenses system (e-expenses). Central bookings are costs incurred on behalf of the BBC and booked through the BBC's central bookings system. Both expenses and central bookings are published every three months.

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• Helen Normoyle's e-expenses Q3 2011-12 PDF (235KB)
• Helen Normoyle's central bookings Q3 2011-12 PDF (135KB)
• Helen Normoyle had no e-expenses paid in Q2 2011-12
• Helen Normoyle's central bookings Q2 2011-12 PDF (114KB)
• Helen Normoyle had no e-expenses paid in Q1 2011-12
• Helen Normoyle's central bookings Q1 2011-12 PDF (84KB)
• Helen Normoyle's e-expenses Q4 2010-11 PDF (51KB)
• Helen Normoyle's central bookings Q4 2010-11 PDF (69KB)
• Helen Normoyle's e-expenses Q3 2010-11 PDF (22KB)
• Helen Normoyle's central bookings Q3 2010-11 PDF (16KB)
• Helen Normoyle had no e-expenses paid in Q2 2010-11
• Helen Normoyle had no central bookings in Q2 2010-11
• Helen Normoyle had no e-expenses paid in Q1 2010-11
• Helen Normoyle had no central bookings in Q1 2010-11
• Helen Normoyle's e-expenses Q4 2009-10 PDF (45KB)
• Helen Normoyle's central bookings Q4 2009-10 PDF (92KB)
• Helen Normoyle's e-expenses Q3 2009-10 PDF (106KB)
• Helen Normoyle's central bookings Q3 2009-10 PDF (92KB)
• Helen Normoyle's e-expenses Q2 2009-10 PDF (63KB)
• Helen Normoyle's central bookings Q2 2009-10 PDF (72KB)
• Helen Normoyle's e-expenses Q1 2009-10 PDF (166KB)
• Helen Normoyle's central bookings Q1 2009-10 PDF (24KB)

Gifts and hospitality may only be accepted in line with BBC policy. Information about gifts and hospitality is published every three months.

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• Helen Normoyle had no gifts or hospitality to declare in Q3 2011-12
• Helen Normoyle's Gifts and Hospitality Register Q2 2011-12 PDF (23KB)
• Helen Normoyle's Gifts and Hospitality Register Q1 2011-12 PDF (34KB)
• Helen Normoyle had no gifts or hospitality to declare in Q4 2010-11
• Helen Normoyle had no gifts or hospitality to declare in Q3 2010-11
• Helen Normoyle had no gifts or hospitality to declare in Q2 2010-11
• Helen Normoyle had no gifts or hospitality to declare in Q1 2010-11
• Helen Normoyle's Gifts and Hospitality Register Q4 2009-10 PDF (29KB)
• Helen Normoyle's Gifts and Hospitality Register Q3 2009-10 PDF (33KB)
• Helen Normoyle's Gifts and Hospitality Register Q2 2009-10 PDF (29KB)
• Helen Normoyle had no gifts or hospitality to declare in Q1 2009-10

Staff must make a declaration of their personal and business interests, including any memberships or directorships of public or industry bodies, and any shareholdings, as well as any interests that their immediate families may also have.

A summary is published where there is something to declare and where there is nothing to declare. Occasionally an individual will have something to declare but due to the personal nature of the declaration we do not publish details as to do so would breach the Data Protection Act.

This information is published annually, although if any amendments are made during the year an updated summary will be published if necessary as soon as it is available.

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• Helen Normoyle's Declaration of Personal Interests 2011 PDF (30KB)